Everybody is different. Every body is unique. And everybody deserves the perfect shoe to support them, but there’s so many option, where do you start?

Your entire alignment of your body is dependent on your feet and the shoes you pick to support you. Whether you’re a first time runner, finding your next hiking shoe, or need a foundation to ground your body, there are so many options out there, how could anyone know which to pick?

I present a concept campaign for Fleet Feet, a shoe store that implements fit id ™ technology to find the perfect shoe for your body. But, before they can use this technology, the consumer must first fill out a questionnaire about their alignment, capabilities, and the intention of the shoe.

This project is a piece of Interactive Branded Entertainment that guides the consumer through the decision making process, ultimately leading them to the physical Fleet Feet store to find their perfect shoe.

Client: Fleet Feet

Type: Interactive Branded Entertainment